“Get Clients Formula” – Manny Lopez – founder and CEO of Brightside Advertising www.facebook.com/BrightsideAdvertising Date of interview: 1/14/12 by Terri Beaty (Results Development) Here’s the “Get Clients Formula” webinar featuring Manny Lopez talking to you about Facebook and mobile apps for businesses. Learn how to effectively market your brand on Facebook! He’s personally helped hundreds of clients nationwide leverage the power of Facebook for their business and he’s here to share his secrets to take your business VIRAL in 2012! Below is a breakdown of the topics discussed by time: (click on any time to jump to that section) 0:00 — Introduction 2:10 — What are the benefits of a Facebook Fan Page? 4:00 — Benefits of the LIKE button 5:30 — Facebook Ads 10:27 — Benefits of a branded Facebook fan page 12:30 — Pew Research Center & University of Pennsylvania survey statistics 16:17 — Is there a way to link LIKES into Sales? 17:46 — Facebook page vs. website (additional tool or replacement) 22:32 — Cost of running ads on Facebook – “Facebook Ads” 24:00 — How specific can you target demographics using Facebook Ads? 30:53 — How to generate leads from Facebook 32:24 — How to incorporate email campaigns with your Facebook page 36:58 — How to convert a LIKE into a paying client 43:36 — What’s a LIKE booster? 48:05 — Mobile Apps (our 23 different features) 55:06 — Brightside Advertising Special Offers! Text BRIGHTSIDE to 90210 58:10 — Get Clients Formula …